Perfectly positioned in the heart of Melrose Arch Precinct, One on Whiteley is the latest residential development in South Africa’s most exclusive mixed-use precinct. Developed by the Amdec Group, One on Whiteley offers unparalleled urban living ideal for working professionals, first-time buyers, corporate long stay tenants and property investors. As the client, Amdec Group approached me to create an overarching video for One on Whiteley. They needed a piece that showcases all that it offers, including the entire Melrose Arch precinct. I joined forces with camera operator Derek Holt and time lapse artist Rory Allen to help me film the Melrose Arch scenes, while I shot and edited the rest myself. I have done a lot of work with Amdec over the past 5 years and we have developed a relationship where they trust me to come up with concept, shoot, edit and deliver their videos completely. I enjoy how these shoots push me technically and require a creative outlook to communicate a lifestyle brand.
